How to use AI to write blog posts

Blogging can be a tiresome job. Take it from someone who has spent more than 5 years in content writing and has wasted far too much time staring at blank pages, willing the words to come.

And while the idea of giving up control to AI may still make some writers and marketers stubble, AI is an undeniably powerful tool for blogging or content writing. Whether you’re looking to use AI to draft entire blog posts or refine your writing, AI is useful for anyone looking to start a blog.

Nowadays people prefer to use AI tools for writing blogs. You need to know several things about using AI to write your blogs. I’m not suggesting you completely depend upon AI tools. But, AI can act as a good stand-in for a creative partner, serving as your second pair of hands and your second set of eyes.

When should you use AI to write your blog posts?

No matter which type of website or blog you're building, AI tools can save you lots of time when it comes to brainstorming, writing, editing, and optimizing your content.

AI is especially handy if you need to turn out a high volume of content consistently. Again, you shouldn’t rely on AI to run your entire content marketing strategy without any supervision, but you can use different kinds of tools to help with research or to write long-form content.

For example, if you've got several topics lined up and a clear vision of the outlines, AI can easily turn your ideas into full-fledged articles—or at least get you more than 75% of the way there. Rather than starting a blog from scratch, you can use your AI draft as a starting point; you can focus your energy on editing and filling in any knowledge gaps.

The aim is to enhance efficiency without compromising the quality and authenticity of your content. Make AI your ally, but stay in control of editing for the best results.

However, AI isn’t a one-trick pony. It can do far more than simply draft your content. Let's explore all the ways you can use AI to enhance your blogs.

Google and AI-written blog content:

First and foremost Google is looking for content that is helpful to the user reading it. This can, in theory, apply to both AI and human-generated content. Content must be informative and engaging, regardless of how it's written. These are not necessarily unique to human content, well-edited AI-generated blogs can also be useful.

While AI can generate factually accurate content, it may lack the delicate understanding and authenticity of human-written content. Google recommends a balance with an emphasis on human oversight of anything AI-written; humans can add the necessary context, creativity, and a personal touch. They should also fact-check and weave in their real-world expertise in the topic at hand.

According to Google guidelines, content that is purely generated by AI without human contribution should be labeled as such for transparency. Google prioritizes content written for humans, not algorithms. This is true, whether the content is human or AI-generated. Creating AI content to manipulate search engine results is considered against Google's spam policies.

How to use AI to write your blog posts?

AI has many qualities, and its versatility is one of the best qualities. You can use AI to automate or refine several steps of the content production process, some of them are :

1. Generate your blog topic ideas
2. Research your topics
3. Construct outlines
4. Write your content
5. Serve as your proofreader

1. Generate your blog topic ideas -

If you have just started writing a blog or writing occasionally then - AI can help to brainstorm topics when you are stuck anywhere. But avoid cutting corners at this stage. You’ll still want to do thorough keyword research, even after you’ve consulted your favorite AI tool for ideas.

In my experience, tools like ChatGPT, Claude, and Gemini are some of them that offer great thought starters. You can search prompts like:

• Please give me 10 blog ideas that I can write about on [topic]
• Please list a few blog ideas related to [keyword]
• What are some trending topics around [topic] in the summer?
• What are some trending topics among [target audience]?

2. Research your topic -

Research can take up a lot of time. While I strongly warn against relying on AI-generated research (many tools pull from older data or have been spotted citing fake data), it can give you a place to start.

We tested some AI tools in which Gemini, has an edge over ChatGPT in this respect. You can ask Gemini things like “Can you provide a list of recent blogging statistics and cite their source?” to receive a helpful quick list of stats. However, we can’t stress this enough—you’ll want to check each source and stat for accuracy and freshness.

Another way to use AI for research: You can ask AI to summarize an exhaustive research paper or an interview transcript. AI can help to pull out key information or describe a highly technical piece in layman’s terms. Just make sure to always attribute the original author, plus check that the summarization is accurate.

3. Construct outlines -

With a single prompt, you can ask a tool like ChatGPT, Gemini, or Claude AI outline creator to produce a rough outline for your blog post. In other words, you don’t need to write complex prompts to get relevant outlines.

You can ask multiple things about any topics or niche for blog to AI tools. Now, Keep in mind that the outline you get is often not the finished product. You may find that your outline includes irrelevant sections that won't provide much value to your target reader. You are the expert in your field, so make sure to apply a keen eye when reviewing any AI-generated blog outlines.

4. Write your content -

AI probably gets the most praise for the hours it can save you when writing content. It can take the first stab at writing your drafts. At this stage, the key is to provide as much information as you can, including the blog post template that you want it to follow, blog formatting specifications, and other brand writing guidelines.

If you’re using a tool like ChatGPT, you can also share several samples of your previous work to train the tool on your writing style.

5. Serve as your proofreader -

When it comes to editing your content, plugins like Grammarly and ProWritingAid can scan your content and highlight grammar issues, spelling errors, or opportunities to improve your writing.

Keep in mind that these types of tools may misunderstand the context of your writing. Certain text where you've gotten more creative could be flagged as errant because it doesn't follow grammatical laws. To this end, take suggestions with a grain of salt and treat each one on a case-by-case basis.

You can additionally use the SEO Assistant to check that your post meets basic SEO standards (i.e., make sure that it includes alt text, your focus keyword, and a meta description) and even use AI to create your title tag and meta descriptions. Or, you can use tools like Semrush’s SEO Writing Assistant for even more recommendations on the readability and originality of your content.

Top AI Tools for Effortless Blog Creation -

In today's digital landscape, AI tools have become game-changers for content creators, especially bloggers. Whether you’re a small business owner or managing large-scale marketing campaigns, leveraging AI can significantly speed up the writing process. Here’s a look at some of the best AI tools available for blog creation:

1. Wix

Wix isn’t just a website builder; it’s packed with powerful AI-driven features for blogging. With its intuitive platform, Wix can generate blog ideas, outlines, and even full drafts based on what it knows about your business. Plus, you can create custom images, optimize for SEO, and tweak the content—all without lifting a finger.

Ideal for : Small businesses or bloggers who want an all-in-one solution that includes design, SEO, and content creation.

2. Jasper AI

Jasper AI is designed for enterprise-level content creation, making it perfect for marketers managing large campaigns. This tool can produce high-quality blogs tailored to your brand’s voice and goals, making it easier to keep your content aligned with broader marketing strategies.

Ideal for : Marketers who need to create campaign-specific content at scale while maintaining brand consistency.

3. ChatGPT- 4

ChatGPT-4 is the latest iteration of OpenAI’s powerful language model. It delivers highly refined, human-like text, making it a favorite for general blog creation. With its improved contextual understanding and ability to process both text and images, ChatGPT-4 can help you draft insightful blogs, brainstorm ideas, or even create SEO-optimized content quickly.

Ideal for : Bloggers and content creators looking for high-quality, versatile text generation across various niches.

4. Gemini Pro by Google

Gemini Pro stands out with its advanced contextual understanding, allowing it to generate various types of content—text, audio, or visual. It's designed for versatility, meaning you can create multimedia blog posts that resonate with your audience.

Ideal for : Businesses looking to diversify their content strategy by integrating multiple content formats into their blog posts.

5. Writer

Writer is a generative AI platform built for specific industries, with a focus on compliance and governance. It’s particularly useful for sectors like healthcare and finance, where regulatory standards are strict. The writer ensures that your blog posts follow legal requirements, making it a reliable tool for specialized content creation.

Ideal for : Professionals in highly regulated industries who need compliant, industry-specific content.

Ethical Considerations When Using AI for Blog Writing-

AI can help in the blog-writing process, but it’s important to use it responsibly. Here are some key considerations:

Originality and Data Dependency - AI tools rely on existing data to generate content, which means they may sometimes it can produce information that feels duplicated or too generic. To ensure your blog stands out, it’s important to personalize and refine AI-generated drafts to match your unique brand voice.

Accuracy - Sam Altman, CEO of OpenAI, himself has been spotted saying, "I trust answers generated by ChatGPT least than anybody else on Earth." AI has recently been caught "hallucinating" facts about companies, sites and specific topics; fact-checking is absolutely essential to avoid a situation in which you might be propagating false information.

Questionable authenticity - When AI is used to produce content, a question lingers—is the output genuinely yours? The ethical dilemma here lies in the potential erosion of personal voice and style. It's essential to retain your unique touch to make sure that your readers can relate and engage with your content.

Avoiding Google Penalties - Google’s algorithm is designed to prioritize helpful, original content. If your blog post appears to be automatically generated without adding real value, it could get flagged as spam. To avoid this, always add your insights, and a unique angle, and ensure the content meets your readers' needs.

Top 5 Essential Tips for Editing AI-Generated Writing

While AI tools can save time, it's important to review any AI-generated content before publishing to ensure it meets your standards. Here are five key tips to effectively edit AI writing:

1. Adjust for Brand Voice and Consistency -

No matter how well you prompt your AI tool, the output can often sound robotic or generic. Even if there are no grammar issues, the tone might not align with your brand. During the editing process, make sure to tweak the language so it reflects your unique writing style and message.

Maintaining a consistent voice ensures that your audience feels a personal connection to your brand, which is crucial for building loyalty and, eventually, monetizing your blog. Never compromise your brand’s voice for AI-generated text that sounds “good enough.” Your content should always reflect your personality and resonate with your readers.

2. Verify Accuracy -

AI can sometimes present arguments with misleading or incorrect information. If your content includes facts or data, it's essential to double-check their accuracy. Review any links, references, or sources the AI used, and make sure all claims are factually correct and relevant to your context. This step ensures that your content is both credible and reliable.

3. Remove Redundancies and Improve Flow -

AI-generated content can occasionally include repetitive phrases or filler text. Review each section carefully to ensure the content flows logically and avoids unnecessary repetition. Adjust sentences and paragraphs as needed to improve clarity and structure. As you refine your prompts, this issue should occur less frequently, but it’s important to always check for readability and cohesiveness.

4. Watch for Bias and Stereotypes -

Since AI models are trained on large datasets, they can sometimes reflect biases present in the data. Be vigilant when reviewing content for unfair assumptions, stereotypes, or biased language. Edit any problematic phrases, and if you notice recurring biases, consider adjusting your prompts to steer the AI away from generating biased content.

5. Optimize for SEO and Readability -

For your blog to perform well in search engines, it's important to optimize your content for SEO. Ensure that your keywords are naturally integrated throughout the article, and break up large paragraphs to improve readability. Using bullet points, headings, and summaries can make the content easier to digest for your readers. Additionally, make sure the content is detailed enough to fully address your audience’s questions while maintaining a clear structure.

Conclusion :

AI tools are transforming the way we approach blog creation by speeding up the process and offering fresh insights. However, to fully reap the benefits, it’s essential to edit and optimize AI-generated content to maintain quality, originality, and SEO performance. Whether you’re just starting your blog or managing complex marketing campaigns, these AI tools can be valuable allies in your content creation efforts.